Isabel García Frontera

Isabel García Frontera is an agricultural engineer from the Universidad Politécnica de Madrid and has developed her career at Accenture and top-tier consultancies before joining Freenow by Lyft. As General Manager for Spain since 2021, she leads the strategy toward sustainable, digital and multimodal mobility, with the taxi as a core pillar. As one of the few women leading a major tech firm in Spain, she is a specialist in digital transformation and urban mobility ecosystem.