Communication strategist with over 30 years of experience across radio, television, advertising, digital media and consultancy. Founder of pioneering initiatives such as Wasabi, Spain’s first agency specialised in online brands, and Canaleñe, dedicated to book trailers. He has led communication strategies for major public innovation programmes and for Telefónica IoT at international forums. Currently Director of Strategic Communications at Smart City Cluster, redefining narratives and business positioning within the smart city ecosystem.
Sessions