Sustainable e-Commerce Logistics: de la promesa verde a la operación real

E-commerce logistics is moving beyond sustainability commitments toward real, measurable operational change. Companies are redesigning last-mile delivery, packaging, warehousing, and transportation to reduce emissions, waste, and energy consumption. Technologies such as route optimization, electric vehicles, automated fulfillment centers, and real-time data monitoring are enabling more efficient and transparent operations. Collaboration across the supply chain is also key to achieving circular models and responsible sourcing. The challenge is transforming green strategies into scalable daily practices without compromising speed or customer experience. Sustainable e-commerce logistics is becoming a competitive advantage and a critical driver of long-term growth.