Mobility trends in large cities

RACC tracks urban mobility behaviour and emerging trends across Spain’s two largest metropolitan areas through a monthly research panel conducting over 600 interviews in each market. The digital panel, targeting residents aged 18+, enables long-term monitoring of key indicators while detecting emerging behavioural changes. The methodology balances consistency —to analyse trends— and flexibility —to incorporate topical issues—. The keynote will highlight the strategic value of regular, comparable, and robust data to support evidence-based policymaking, business strategy and informed decision-making in a rapidly evolving mobility landscape.