27 - 28 April, 2027 | Málaga - FYCMA

Leading the End-to-End Supply Chain Transformation: Strategy, Change and Execution

Wed 11 Mar | 10:00 - 10:30

Supply chains are no longer just operational functions—they are strategic assets that define competitiveness, resilience, and growth. This keynote explores how organizations can successfully lead end-to-end supply chain transformation, connecting strategy with execution across planning, operations, and logistics. It will address the critical role of change management, leadership, and operational excellence in turning transformation initiatives into measurable results. Drawing on real-world experience, the session will provide practical insights on improving efficiency, adapting to disruption, and building agile, future-ready supply chains capable of delivering sustained value in an increasingly complex global environment.

Speaker
Jesús Soler Ascaso

Jesús Soler Ascaso

Chief Operating Officer

Grupo Agora

Moderator
José Antonio Ondiviela García

José Antonio Ondiviela García

Director of the Human-Centered Smart Cities Research Institute | Strategy Senior Advisor

Universidad Francisco de Vitoria | City of Zaragoza