Leading the End-to-End Supply Chain Transformation: Strategy, Change and Execution
Supply chains are no longer just operational functions—they are strategic assets that define competitiveness, resilience, and growth. This keynote explores how organizations can successfully lead end-to-end supply chain transformation, connecting strategy with execution across planning, operations, and logistics. It will address the critical role of change management, leadership, and operational excellence in turning transformation initiatives into measurable results. Drawing on real-world experience, the session will provide practical insights on improving efficiency, adapting to disruption, and building agile, future-ready supply chains capable of delivering sustained value in an increasingly complex global environment.
José Antonio Ondiviela García
Director of the Human-Centered Smart Cities Research Institute | Strategy Senior Advisor
Universidad Francisco de Vitoria | City of Zaragoza