Save the date! 25-27 March, 2025 | Fira Valencia, Spain

IBV – HER Human Extended Reality Lab

Wed 14 Feb | 10:15 - 10:30

HER is the IBV virtual and augmented reality laboratory developed to support the design of cities, infrastructure and vehicles. The lab permits, from early stages of the development of a system or solution, to test its influence in user experience and acceptance. HER is focused on supporting companies and public administration to reduce costs and time to market. The lab allows the analysis from the perspective of the driver, pedestrian or cyclist with a complete set of customizable objective performance indicators.

José Solaz

José Solaz

Head of Innovation