6-8 February 2024

How Quality Is Changing In The New Mobility Era

  • 22/03/2023
  • 11:30 - 12:00
  • Auditorium BANCO SANTANDER
  • Premium VIP Pass
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As global challenges and new technologies change the environment where we live, work and make business, a new approach to quality is unlocking a new universe of competitive opportunities. Now, we can have access to customers’ experiences and feelings, we can manage digital experiences, we can focus our organizations to the definitive target: right to the center of our customers´ hearts.


Avelino Brito Marquina

Avelino Brito Marquina

General Director

Asociación Española para la Calidad

Introduced by

Maria Olañeta Molina

Maria Olañeta Molina

Business Development Manager UK, Italy & Spain

Ricardo Automotive & Industrial EMEA