Colouring automated driving with human emotions

SUaaVE aims to make a change in the current situation of public acceptance of CAV by leaning on a Human-Driven Design (HDD) approach, where the user is not only the centre of the process but actively contributes and even leads the definition of concept, development of technology and participates in its testing. SUaaVE will focus on the human side, working to improve more “intangible” aspects such as safety perception, attitudes and, in general, emotional appraisal of CAV.